Zephan Parker is a Houston-based Western luxury brand specializing in bespoke boots and handcrafted leather goods. As Brand Manager, I led creative production, campaign development, and brand storytelling across digital media, retail experiences, and collaborative events.
Zephan Parker x Hotel ZaZa Installation Content
Zephan Parker Valentine's Day Promotional Content
SCOPE OF WORK
My role as Brand Manager at Zephan Parker included:
• Leading creative production for brand photography, video, and campaign media
• Developing visual storytelling and promotional campaigns across digital and retail channels
• Designing brand collateral including retail installations, signage, event materials, and printed assets
• Supporting experiential brand activations including trunk shows, partnerships, and in-store events
• Producing lifestyle and product media to support marketing, social, and brand storytelling initiatives
• Maintaining visual consistency and brand identity across digital platforms, retail environments, and promotional materials
• Coordinating creative projects with internal team members and external collaborators
• Managing brand presentation across photography, video, print, and retail experiences
• Developing visual storytelling and promotional campaigns across digital and retail channels
• Designing brand collateral including retail installations, signage, event materials, and printed assets
• Supporting experiential brand activations including trunk shows, partnerships, and in-store events
• Producing lifestyle and product media to support marketing, social, and brand storytelling initiatives
• Maintaining visual consistency and brand identity across digital platforms, retail environments, and promotional materials
• Coordinating creative projects with internal team members and external collaborators
• Managing brand presentation across photography, video, print, and retail experiences
BRAND COLLATERAL
Supporting print and retail graphics created to reinforce Zephan Parker’s brand identity across events, installations, and customer touchpoints.
Installation and Event Banners
Examples of Packaging and Event Collateral
GALLERY
Selected supporting photography and video from brand campaigns, events, and retail environments.
